ABOUT LITTLSTAR 

Littlstar is the largest global platform dedicated to immersive virtual and augmented reality content. The platform allows consumers to discover, watch, and share content on all major virtual reality headsets, native mobile iOS and Android, Apple TV and Android TV, and the web. Littlstar’s proprietary technology distributes immersive content from global brands such as Disney, Sony, ABC, NBC, Fox, Universal, Showtime, A+E Networks, Syfy, Sony, Discovery VR, National Geographic, and more.

In addition to the Littlstar brand apps, their developer platform and SDKs power over 150 apps for other companies with over 100 million downloads collectively. Littlstar is an official launch partner on Windows MR, PlayStation VR, Google Daydream, and has developed major content and technology partnerships with companies such as Sony and Alcatel. Littlstar is localized in many major media markets, including its partnership with Sony Music Entertainment Japan.

 
 
 
 

THE WORDMARK

Our logo is a very valuable asset. 
It is always either black or white. The Littlstar logo is never shown in other colors.

 
 
Littlstar-Logo-WHTonBLK.png
Littlstar-Logo-BLKonWHT.png
 

Download the Logo

White • EPS Black • EPS

White • PNG Black • PNG

 
 

THE ICON

The Littlstar icon is the universal symbol for the brand. 
The icon should only be used in conjunction with the word Littlstar written in text in proximity to the icon. 
The white icon should be used against dark colors - preferably the red and black, the black icon should be used against light colors. 

 
 
 
Littlstar-Icon-WHTonBLK.png
Littlstar-Icon-BLKonWHT.png
 
 

Download the icon

White • EPS Black • EPS

White • PNG Black • PNG

 

DO’S AND DONT’S

01 Leave space around the logo 
Always leave the logo some space to breathe. Use white or neutral backgrounds. 

02 Black, White, and Red all over…when possible
If it’s unavoidable to sit the logo on a Littlstar red or black background or
a photo, use the negative logo. 

03 Roses are red, Littlstar’s not brown
Do not sit the logo on top of ugly colors. 

04 Don’t let it disappear
Do not use the negative logo on backgrounds that are too light or cluttered. 

05 Not right (or left)  
Do not rotate the logo.

06 Leave it aloneee...  
Do not add embellishments like drop-shadows, embossings etc. to the logo.

 

Below are just some examples to illustrate:  

 
 
Littlstar-Brand-Do's-Dont's.png
 
 

TYPOGRAPHY

Words don’t just hold meaning, they communicate by their very form. 
We primarily use the Proxima Nova font family.
Using strong typography in our product enhances the user experience.

 

Proxima Nova
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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MEDIA ASSET

Editorial 

 
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ls-iphone7-mbk.png

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ls-smarttv-instyle.png

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ls-editorial-color.png

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ls-imac-magicians.png

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ls-macbook-wot.png

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vr-headset-pr (1).png

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Lifestyle

 
kids-iphone-copy.png

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macbook-mbk.png

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vr-lifestyle.png

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ls-pr-theatrical-iphone.png

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macboook-wooden-table.png

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ls-ar-app-alley-keyart.png

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